Mixture of cultures adds to success

Max Stanton in the desert lying on camel. (Photo by Shaikha Alkhyeli)

Max Stanton in the desert lying on camel. (Photo by Shaikha Alkhyeli)


By Shaikha Alkhyeli

DUBAI — Max Stanton is entrepreneur, who is originally from the United States but lives in Dubai.  Max studied in the American University of Sharjah (AUS) and graduated with a Bachelor degree in Marketing and always has passion towards entrepreneurship.  He also feels that it is an outlet of his personal passion and creativity.  Max is traveler who claims that he has fallen in love with the Middle East.  Due to his parents’ background, he managed to start exploring the world at a very early age.  He moved to the UAE in 2007 and decided to continue his life here in the UAE.  Managing to speak Arabic with an Emirati dialect is what makes Max stand out.  He learned Arabic from his Arab friends, who he claims that they have been very patient with him.

Max has been through many things before opening up his own business and becoming a successful entrepreneur that he is today.  He became a well-known figure in the Arab Gulf few years ago due to his fluency in Arabic with an Emirati dialect.  He uses social media to reach out to the people and he has over 533K followers on Instagram.  His account is called @MaxOfArabia.  It created a hype in the Arab world and this helped him with his business drastically.  He owns a business called One8.co.  It is combination of a street wear brand and wearable art that has a local mix.

Max’s strategy of success in business relies in three focal points.  Being independent and not to partner with others to avoid conflict of interest, knowledge of the youth taste culturally and technically.  He came up to this business plan after years of experience.  He first worked as a Consumer Market Knowledge Manager at Procter and Gamble for four years.  Then he co-founded a local pop-culture clothing brand for three years until he ended up selling his stake and creating his own brand.  His business is basically a regionally focused street wear brand that turns tradition into wearable art through ethically sourced and locally designed clothing.

“We live in a region with a large population of youth,  has high disposable income, and a strong cultural base. This sets the stage for a business like mine to thrive, as we appeal most to young Arabic speaking consumers who still want to hold onto the culture while not necessarily wearing traditional clothes,” Max states.

The use of social media is Max’s way of marketing his business and he believes that if it were not for technology, his business would not exist.  He uses his profits wisely to reinvest in his business to become more successful and gain more credibility.

Max’s business is embodiment of the intercultural Arab American communication.  His fluency of the language, especially the Emirati dialect, knowledge of the Khaleeji culture and utilizing the social media are the main causes of his success.  His business is not only reflection of the combination between modernity and tradition, but also the beauty of mixture of cultures.

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16 Responses to Mixture of cultures adds to success

  1. I know Max since high-school, but i never knew that he was here for ten years. the article covers his life here pretty well. it also adds information about his business.

  2. sara747 says:

    i already know Max from the instegram , but after i read your article i knew more about him

  3. Nada says:

    Amazing detailed article.

  4. Salama Al Mazrouei says:

    Even though i follow Max on Instagram I haven’t had a clue about his background information. You chose a great character to talk about.

  5. Salma Mohammed says:

    great job 🙂

  6. Huda S says:

    This is a great article, I’ve been following Max on Instagram for a while now and I didn’t know that much of information about him.

  7. i like this person i like when he talk arabic , thanks for your writing

  8. Eman says:

    i have learned more about Max in this article. Thank you

  9. afraeid says:

    this is a very good article, I known Max long time from social media however, you provide us with such an intresting informations.

  10. mona says:

    I know Max almost a year ago from social media and I think what helped Max be famous is his proficiency in Arabic. He is a beloved figure and I loved his work and learned a lot about him.

  11. Asma Naser H. says:

    Max is such a unique media personality. We’re not used with expats not only show interest in our culture, but also engage in it and be so genuine about it. I think what have helped him to be famous is the fact that he know how to speak arabic very well.

  12. mariamjs83 says:

    nice article and a very interesting topic to talk about. i have known max as a social media influencer but after reading this article i have learned so many things about him.

  13. Einas says:

    I’ve seen his videos from my friends, I thought he is just a public figure, but I never knew he had his own business, interesting!

  14. Athari Alhosani says:

    Great article, you have provided so many helpful information,i have known him for years and he so popular with his hilarious videos. Thank you and keep going.

  15. Ayesha Abdulla Omar says:

    Interesting article, very well written, and it provided me with more information I didn’t know about Max that I found interesting. Thank you for sharing!

  16. Suhaila Al Dosari says:

    I have known Max for over a year from social media but today I learned more things about him. Thank you for writing a wonderful peace.

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